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Shinjo, nestled in northern Yamagata Prefecture, is a city rich in cultural heritage and natural beauty. The annual Shinjo Festival, held from August 24 to 26, features vibrant floats and traditional performances, earning recognition as a UNESCO Intangible Cultural Heritage. Visitors can explore the Mogami River, known for its scenic beauty, and the Shinjo Furusato History Center, which offers insights into the region's past. The city also boasts historical sites like the remnants of Shinjo Castle and the Tozawa clan cemetery.