Shinjō City, Yamagata Prefecture
Rating
Cost per person
¥2,500
The Shinjō Festival, a UNESCO Intangible Cultural Heritage event since 2016, boasts over 260 years of tradition. Held in Shinjō City, Yamagata Prefecture, the festival features elaborate 'yatai' floats crafted annually by local youth groups. The vibrant processions and energetic festival music create an electrifying atmosphere throughout the city. The festival takes place in late August, offering a unique cultural experience after many other Tohoku summer festivals have concluded. The main action is centered around Shinjō Station, making it easily accessible. Check the official Shinjō Festival website for the 3-day schedule details.