8-120-1 Minatomachi, Matsuyama, Ehime Prefecture
Rating
Cost per person
¥1,500
Taiyo City, operated by JA Ehime Chuo, is a large direct sales store offering fresh, locally grown produce and specialty products from Ehime Prefecture. Located in Matsuyama, it's easily accessible and a great place for tourists to experience local flavors. You can find a wide variety of items including fruits, vegetables, seafood, meats, sweets, and prepared foods. It is especially known for its citrus fruits, particularly during the citrus season. The store is open daily except for New Year's holidays, making it a convenient stop for souvenirs and local goods.