83-2 Kanaya, Atago, Esashi, Oshu, Iwate Prefecture
Rating
Cost per person
¥1,000
Esashi Furusato Market in Oshu, Iwate, is a local market offering fresh, locally-grown produce and regional specialties at reasonable prices. Known particularly for its Esashi apples and Kinzasa rice, the market provides a wide array of seasonal vegetables, fruits, and handmade goods. It's a popular spot for locals and tourists alike, offering a glimpse into the region's agricultural bounty. The market also features a restaurant where you can enjoy local cuisine, including soba noodles. Visit in the morning to experience the market at its liveliest and to secure the freshest produce.