1-1 Ichibanboridori-cho, Chuo-ku, Niigata City, Niigata Prefecture
Rating
Cost per person
¥500
Located in central Niigata, Niigata Sochinju Hakusan Shrine is a historic shrine with over 1,000 years of history, revered as the guardian of the city. It's known for enshrining Kikurihime, a goddess of matchmaking, making it a popular spot for those seeking good relationships. During the New Year's period, it's Niigata's largest Hatsumode (first shrine visit) location, drawing around 180,000 visitors. The shrine grounds feature numerous food stalls, including the local specialty 'poppo-yaki.' Easily accessible by bus from JR Niigata Station or a short walk from Hakusan Station, the shrine also offers parking at Hakusan Park.
[New Year's Visit] Approximately 170,000 visitors annually. Parking: Hakusan Park Parking (100 yen per 30 minutes for standard vehicles).