Dogo Yunomachi, Matsuyama, Ehime Prefecture
Rating
Cost per person
¥2,000
Dogo Haikara Street, also known as Dogo Shopping Street, is a vibrant arcade connecting Dogo Onsen Station to Dogo Onsen Honkan. This bustling street is lined with a variety of shops offering souvenirs, local crafts, and dining options, including Ehime's famous tart and Botchan dango. The covered arcade makes it a pleasant experience regardless of the weather. Many visitors stroll through in yukata, adding to the traditional atmosphere. With its mix of established shops and modern boutiques, Dogo Haikara Street is a must-visit for those seeking local goods and a lively atmosphere. The street is particularly lively in the afternoons and evenings.